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Humor in Customer Service and How It Can Help Your Business

Friday, September 3rd, 2010
Customer Service
by Birmingham News Room

Humor in Customer Service and How It Can Help Your Business

Now, wait a minute. You are not a stage comedian or an actor. Your job is to sell something, not put on a clown act. How does humor fit into customer service?


And that’s exactly why this works: Everybody thinks just like the above paragraph. Because everybody thinks that way, nobody uses humor to ease a customer transaction. This causes the business world to take on a droning, monotonous tone: “How are you?” “Would you like a receipt?” “Thank you for shopping with us.” “Can I get you anything to drink with that?” “How may I assist you?’


It goes on and on, a routine that everybody sleepwalks through. Clearly, you don’t have to be very funny to break up the rhythm. Even a little, tiny bit funny does very, very well in the jet stream of flowing consciousness that is the consumer’s day. And they will remember it for the rest of the day.


Here is one of the best examples I’ve ever seen from real life. Do you like calling a business and hearing one of those droning phone menus that tell you to push a button for each option? Well, here’s another one:


Welcome to International Discount Brokerage!

This call may be recorded or monitored for quality assurance.

For stock trading, press 1.

To order a new account kit, press 2.

For stock quotes, press 3.

For other customer service, press 4.

If you are a netware points benefits customer, press 5.

To hear more about our easy-buy program, where you can secure future stock credits, press 6.

If you would like to hear a duck quack, press 7.

If you know your party’s extension, press 8.

To return to the main menu, press 9…

Or stay on the line for the next available customer service representative.

Thank you.


By the book, isn’t it? This is a real example from a real business. When customers pressed seven, they got exactly what they asked for: a recorded sound of one, routine duck quack. Then the menu came back. Believe it or not, this simple, silly trick led to millions of additional calls and eventually a 75% increase in new accounts! No really logical reason, except that people tended to view the business favorably if they could be a serious business and yet still have the grace to make a little fun of their own menu. This also helps to alleviate the tension of customers calling, since many people report that they don’t like automated phone menus.


Another co-worker had an interesting, amusing story he could tell. It was just something funny that happened to him. It took two minutes, tops, to run through, was very simple, and had no possibility of offending anyone. Those of us who worked with him heard it so many times that we got to memorize it ourselves. The handy thing was that he could bring it out to keep a customer occupied for two minutes while they were waiting for a transaction to be completed.


He could use it to break tension, lighten a customer’s mood, make a new friend, and sometimes he even changed it a little in order to work it in. To those of us who heard it all the time, it sounded almost like a recording, but the first time everybody heard it, they laughed or at least smiled, because he could tell it so naturally. I never once heard a customer complain about this employee; in fact, he got bonuses and good reviews all the time. It was simple, and yet brilliant in its simplicity.


You must always be careful not to have the possibility to offend anyone. Make sure that if the joke must poke fun at a target, the target is you. The shorter it is, the better. People who simply have no time or aren’t in the mood won’t mind that way, but the rest will smile or laugh. You, yourself might get tired of hearing yourself say it, but professional comedians do this all the time; they can memorize a spiel and tell it naturally and fluidly, from years of practice. The point is that you lightened the mood, made somebody smile, they subconsciously like you a little more, and you have also headed off a potential bad mood if the customer was already feeling a little stress.


Computers are a popular target. Stress from the inadequacies of dealing with computers are something any of us can identify with. And we all have computers at point-of-sale transactions, waiting for them to bring up an account, print out a receipt, or get an order loaded into the database. When working with computers behind a counter, I always took advantage of a hesitation on the machine’s part. Again, this is just something fast, simple, and silly. Pick up the mouse and talk into it like a microphone, as if trying to wake the computer up, or move your hand by the side of the monitor as if you were turning an imaginary crank to make it run faster.


When it did what I wanted it to do, sometimes I’d pat it on top of the monitor and say “Good boy!” before turning back to the customer. This quick, silly gestures help to establish that I couldn’t control everything, that slowness on my part was due to the machines and not my lack of trying. And it almost never failed that customers would launch into a remark or story about their frustrations in dealing with computers as well. It just helps to lighten the mood a little and everything goes more smoothly.


Sometimes, as in the phone menu example, it is also helpful to make a little light fun of your company’s own bureaucracy. We all have to deal with filling out complicated forms: stamp this, staple that, file it somewhere, sign something, and so on. Be sure that you have your manager’s approval for this one, and be sure you aren’t putting down your own employer. The key here is to make a light poke at the system itself, so that your customer understands that it’s the best way you have of dealing with something, but you realize it’s not perfect. Paperwork, like phone menus and computers, is another minor hassle that we all have to put up with, and so this also helps to identify that you empathize with frustrations the customer might have with the inadequacies of your system.


Surprisingly, humor in customer service isn’t actually so silly at all. It is serious business, costs nothing to implement, and in most cases can show an improvement on the bottom line. You just might laugh yourself right into a promotion!

Freelance writer for over eleven years.

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Great Customer Service for Your Pet Care Business

Friday, September 3rd, 2010
Customer Service
by Metro Transportation Library and Archive

Great Customer Service for Your Pet Care Business

 

So you love animals and you’ve chosen the freedom that accompanies making money pet sitting – but what do your customers really want from you? In my nearly 20 years of running my own successful pet sitting service, I have discovered that it really comes down to three main things: trust, confidence, and professionalism. These three characteristics make up the pyramid of overall fantastic customer service.

 

Trust in your pet sitting business

 

One of the biggest things a customer will be looking for in anyone running a pet sitting service is total commitment. More often than not, customers consider their pets to be members of the family, and they want to see that you feel that way too. If you don’t, you might want to think long and hard about whether or not making money pet sitting is the right vocation for you.

 

An additional, but no less important, consideration is that although your business is pet care, your clients will be allowing you access to their home when they are not present. This will require a huge amount of trust on the part of the customer. You reassure new clients that they can trust you by your professional behavior – you are bonded, you have liability insurance, and you provide them references they can check. As your pet sitting business grows and you hire helpers, they are trained and monitored.

 

Confidence in your pet sitting service

 

Regardless of how well you market your pet care business, the bottom line is that customers cannot be expected to have confidence in you until you have earned it. The confidence of your customers is just as valuable as the fees they pay for your services; the best way to earn this confidence is to show up on time, every time, and then consistently do the job to the best of your ability.

 

In the same way that the pets respond positively to consistency, so will their owners! Remember: A happy pet means a happy owner, and a happy owner means an ongoing customer for your pet sitting service, not to mention referrals galore!

 

Professionalism in your pet care business

 

Equally important for your pet sitting service as trust and confidence is the demonstration of professionalism in everything you do. For example, wearing a three-piece suit to a new customer meeting might be just a bit over the top, but a casual and neat appearance at all times is essential. Clients also watch your interactions with their beloved pet, so acting annoyed when an excited puppy welcomes you with a little yellow stream on your shoe does not exude the professional caring image you want for your pet sitting business.

 

Customers will respond well to professional, appealing paperwork as well as an organized, pleasant manner. In your initial client meeting, have forms ready for their signature in their own labeled folder, confirm their expectations and your pet sitting service commitments in writing, and reiterate how you run your pet sitting business to care for their pets and protect their homes.

 

Trust, confidence and professionalism cannot be overstated when starting a pet sitting business. They are the pyramid of your success in realizing your dream of making money pet sitting!

 

Pet Sitting Success: The Critters Choice Way

John A. Corey created his own highly successful pet-sitting business, Critters Choice and is the author of Pet Sitting Success: The Critters Choice Way. His goal is to share the hands-on knowledge he has gained over the last 19 years, which makes it possible for others to avoid many of the common pitfalls all pet sitting startups experience and quickly move on to achieving success.

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Role of Customer Service in Success of Business

Sunday, August 29th, 2010
Customer Service
by adjustafresh

Role of Customer Service in Success of Business

Business success is dependent on a variety of factors – a realistic business idea, a well thought-out business plan, an appropriate marketing strategy and great customer service are amongst the top ones. While customer service is a part of marketing, it can be segregated as a separate field on its own. It’s important to define the term customer service before we proceed. Customer service includes all aspects of interaction with a customer and speaks to the organization’s image in the mind of a customer.

A customer provides an organization with that most organic of all advertising tools – word of mouth advertising. A happy and satisfied customer is much more likely to send more customers your way. Further, there is the potential for repeat business, which is the backbone of many businesses. It is obvious that a customer who has been provided with a product or service that he or she desired in the ideal way, would build a relationship with the seller.

Further customer relationship management teaches the business where there are flaws in the system and provides valuable customer feedback. When a business receives feedback, it is able to see the customer’s image of the organization and the impression of its services. This tool is invaluable in correcting systems as well as image management for the business. It is also an outsider’s perspective, which provides the business owner or management a unique insight.

Additionally, a satisfied customer would be more likely to participate in activities that help to generate customer preference data. This data goes back to the marketing function in assisting the organization to better target and attract it potential customers.

In fact, it would not be a stretch to say that without good customer service, a business would not survive. The old adage ‘The customer is always right’ has been the foundation of many an organization and what it really means is that keeping customers happy is the foremost principle of any business. The reason for the survival of many small businesses in a tough and competitive market is their ability to provide personalized customer service. It is the human touch that warms and enlivens an organization in the customer’s mind and goes towards building a relationship. This relationship is the basis of future growth for a business.

Regular and sustained interaction with a customer ensures that the customer feels connected with the business. For instance, a small pub owner who chats with his customers and knows them by name builds a relationship with them. Further, when he makes sure that their regular bartender makes their drinks and the food is fresh and hot, he is providing customer service. The customers have a good experience and feel that the establishment treated them well. Once an organization grows or goes online, there is less potential for this face-to-face interaction and then the business must find creative ways to ensure customer satisfaction.

The role of customer service to a business, online or offline, is essential to its growth and survival.

William King is the director of Wholesalers & Drop Shipping Trade Suppliers, Trade Wholesale Suppliers Directory and Drop Shippers & Wholesale Drop Shipping Products Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

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Invest In Customer Service And Increase Your Business Profits

Tuesday, August 24th, 2010
Customer Service
by Manchester Library

Invest In Customer Service And Increase Your Business Profits

There are numerous business arguments for spending time and money on customer service, all of which have their own merits outweighing much of the downsides. Running a business without adequate customer service is one sure fire way to lose out in the long run, in terms of both customers and cost to your business. Customer service should be approached as a fixed cost that is also an investment in customer retention and goodwill, and ultimately in bottom line profits. By allotting adequate resources to the cause, your business will undoubtedly see a benefit from the customer service it provides.

One of the key business arguments for providing customer service lies in customer retention, and in maximising the lifetime value of each and every customer. Assume each customer is worth 0 a year to your business. By investing heavily in customer service, your business can retain most customers for longer, which would make each individual customer worth significantly more. However, without any thought to customer service, the short term value of each customer to your business could be much less, and there may be no guarantees of keeping each customer on after one year. Thus investing in a customer service department in your business is not only a good idea, but also one that can make or break your long term financial success.

It’s also important from a business point of view to have strong customer service as a way of protecting your brand, and ensuring the perception of your business remains intact. People talk, particularly after having experienced poor service and word can spread fast that your company is not able to deliver on its promises. If you make a habit of neglecting the customer service issues faced by your company on a day to day basis, you might quickly find that your business loses its ability to attract new sales prospects rather rapidly.

Another main business argument for establishing a competent customer service department is its impact on branding and customer acquisition. Converse to the fact that bad service will attract attention from word of mouth, so too good customer service travels fast and creates plenty of referrals. If people experience positive service, even where they may be having a problem with one of your products or services, they’re likely to tell others about the service they’ve enjoyed. This is an asset to your business, and if you get your customer service right, it can help to bring in new business referrals indirectly.

Running a business is not rocket science – it requires solid business fundamentals and the necessary support infrastructure to ensure you can deliver on what you promise and to keep customers happy. After all, happy customers are repeat customers, and repeat customers have the potential to strongly grow your business. By taking heed of the obvious business advantages to developing and strengthening your customer service department, you can benefit from a growth in your business and a stronger brand perception, which will help retain existing customers and attract new ones in equal measure.

Naz Daud – CityLocal Franchises Business Opportunity & Franchise Opportunities Business Directory & Business Franchises Ireland Business Directory & Franchises Work from Home Business

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Customer Service And How To Fail In Business

Friday, August 20th, 2010
Customer Service
by LunaWeb

Customer Service And How To Fail In Business

Customer service is an aspect of any business, whether a large corporate organization or small home business run by a single individual. The way a business presents itself to customers, either potential or actual, can make a huge difference in terms of promotion, loyalty and the likelihood of success.

No business succeeds without customers, and in order to attract customers, it is increasingly necessary for businesses to be approachable, contactable, and interested in communicating with customers whenever there are any queries or issues relating to the products or services available.

In the modern world of internet technology, more and more customers today are often beginning to expect that businesses can be contacted at any time, and day, and in a way which is convenient. In the twenty first century we have shed the expectations that we had of only being able to contact a business or company between the hours of 9am and 5pm, Monday to Friday. With international time zones, more people working weekends, and working hours no longer traditional, we all expect to be able to pick up the phone, or send an email, and have our queries or concerns dealt with promptly.

If you are seeking to buy in to a franchise or business opportunity, it will be important to understand in advance what the customer service arrangements involve. Will you be responsible for any issues that arise, and need to provide a means by which customers can contact you directly, or is there a customer service center or arrangement already in place? If you will be relying on an outsourced service center, then you may find that giving them a call yourself, alleging to be a potential customer, reveals the level of support which your own customers could face.

Although outsourcing of service centers is increasingly common, primarily as a means to cut costs and long term overheads, it can sometimes cause problems for customers who have difficulties communicating with people who do not speak the same language fluently, or have strong accents, limited knowledge of the product or service, or limited access to relevant information about you and your account.

But the issue of providing support for customers will be something you’ll need to approach yourself if the responsibility with a franchise opportunity is left with you and if you are starting out on your own with your business idea as an independent entrepreneur.

If customers are not happy with the level of customer service, such as failing to have queries dealt with, having to wait excessive periods of time to wait for a response, having responses which make little sense, offer little support, express little concern or fail to resolve the issue quickly and effectively, then the chances are high that you will lose that customer.

More than this, by losing a customer, you are highly likely to lose any potential sales you may have acquired through recommendation. With so much choice available and so much variety, increasingly we are relying on personal recommendations, and online reviews, to help make up our mind on whether to commit to a retailer or service provider, especially if it is likely to be for a significant sum or a long term contractual arrangement.

Failing to provide adequate customer service can easily result in losing out on personal recommendations, and could easily result in publically viewable reviews advising against your company or service. The internet can easily work in your favour, but similarly it can work against you if you fail to meet expectations.

To a large extent, the importance and intensity of customer service is likely to depend on the nature of the business in which you become involved. If you’re seeking to start out as an individual entrepreneur, working from home with little direct contact with customers, then you may consider the importance of customer service to be less of a priority than those entering into a business arrangement which has massive contact with customers and relies heavily on customer loyalty.

This is turn may impact on your decision when it comes to deciding what kind of business to enter into, what kind of franchise opportunity to become involved with, or the nature of any solo business you choose to initiate. Are you a people person? Do you like solving problems and offering a high level of service to customers? If not, then a business model which relies upon this may not be for you, and the issue of outsourcing the service center becomes one to consider.

Ultimately it will be important to think about customer service not from the business point of view alone, taking on board the financing, the time, the means by which issues can be filed, dealt with, followed up and referred back, but also from the point of view of your customers. Happy customers equate to customer loyalty and recommendations, which in turn results in a more profitable and successful business. Get your customer service right and you’re more likely to see the business succeeding where other, perhaps larger companies are losing sight of the very blood which made them successful in the first place.

Naz Daud – CityLocal UK Business Directory Ireland Business Directory Franchise Opportunity Featured Businesses

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Building the Business of Your Dreams — Customer Service: Your Opportunity to Shine!

Thursday, August 12th, 2010
Customer Service
by davidking

Building the Business of Your Dreams — Customer Service: Your Opportunity to Shine!

Building the Business of Your Dreams — Customer Service: Your Opportunity to Shine!


“You can either be part of the problem or part of the solution.”


I find myself telling my ten year old that several times a week. This morning, I realized how much it truly applies to me, my consultants, and our businesses as we move our lives and businesses forward.


I have come to realize that some days (and for some people) it seems much easier to get caught up in the dramas of life. And while people certainly do have valid concerns and objections — they sometimes do (myself included) complain about seemingly ridiculous things.


What defines us, though, is how we deal with these issues and situations as they greet us.


When an issue or problem is brought to our attention, how can we make it our second nature to roll up our mental sleeves and quickly find a creative resolution? This, instead of avoiding an unhappy customer’s calls and pretending (or wishing) we hadn’t checked our email!


Believe me, I realize that no one wants to hear someone complain about their


products and services, or even themselves. I certainly don’t! But the secret to ultimate customer service success lies in handling these situations quickly and flexibly — without getting defensive or paralyzed and with a smile.


People will always have issues. And, some complaints certainly seem more justified (and easier to manage) than others.


Ideally of course, we would prefer to never have an unhappy customer (or an unhappy consultant)! But we are humans and, thus, there is the margin for human error in everything we do.


Unfortunately, we often feel personally attacked by people’s issues and complaints. And when this happens, understandably, we want to run the other way or to dig in and defend ourselves. However, while possibly providing temporary relief, either of these options can make the situation much worse, and neither of these options will provide the excellent customer service that your customer is seeking and that will actually propel your business toward success.


Whether it is a lost package, a misplaced order, a damaged item, or a simple misunderstanding often times the complaint will be completely out of your control, and yet you are required to deal with it with as much grace and diplomacy as possible. Your own mental health, as well as the health of your business depends on it!


The great news is that a simple shift in your perspective will not only empower you to deal with these situations like a pro, it will actually improve your business, as well as your professional relationships. Surprisingly, you may even find you begin to welcome these challenges instead of wanting to run the other way, give up on your business, or turn off that ringer.


Complaints and criticisms are a huge blessing to our businesses.


Truly.


They shine light on a potential weak link — sometimes in our business procedures, policies or product, and sometimes even in ourselves. Complaints and criticisms provide an excuse for pausing and for introspection. In a hurried world, they make us stop, breathe, and rethink, as they test our determination, creativity, and patience!


When unwarranted they allow us to recognize that you know what? We really are doing a great job. During these times they can act as the messenger: we really need to ease up on ourselves!


When we do give ourselves a break, we let our defenses down and are able to deal with the situation without feeling attacked. We can laugh to ourselves about how ridiculous the complaint is, while we do what we need to, to make our customer happier about us and our business! In the end, once the crisis is deflated and negotiated, it becomes a touchstone. We are able to see how well we handled the situation and take a moment to feel good about ourselves as ever-evolving business women.


When warranted, these complaints point out crucial areas where we as individuals, as professionals, or as companies can improve. Certainly, no one likes to hear or learn that they could have done something better, or differently, to achieve a more favorable result. Yet, we all want ourselves and our businesses to be the very best that they can be. So viewing these, proverbial, bumps along the road as blessings, and as areas that we have the power to take action and improve, can alleviate (or at least lessen) our potential for paralysis and fear. Seeing complaints as gifts allows you to realize: this situation is going to be solved and my business will be better and stronger because of it.


Our personal character as well as the integrity of our businesses are organic…and become strengthened and enhanced each time each adversity is tackled quickly: head-on with honesty and grace.


Recognizing that your customers’ problems are always opportunities to provide stellar customer service, will allow you to set yourself, as well as your business apart from the rest.


Time is of the essence. An unhappy customer generally just needs to be heard. The moment you reach out, listen, and then offer to help them, they will begin to relax and the entire situation will begin to deflate. And you do not have to already have the solution the moment you receive (or make) the call!


Listen carefully. Realize you are part of the solution and can listen without taking their complaint personally. Realize that what they say has the power to make you and your business better.


Empathize with your customer (even if you don’t agree with them!) If nothing else, you can surely understand that they don’t feel good about the situation.


If you aren’t sure how you can begin to make the situation better ask them! A simple, what can I do to make this better for you?…will go a long way.


Often, a customer just wants to feel heard and know that you are willing to help. When you carefully listen to what someone is saying — the answer of what you need to do will generally rise to the top. And if you need to consult with someone else, do that before making promises you may not want to (or be able to keep). Don’t feel pressured to know everything at that moment.


Simply, let them know that you will be getting back to them quickly with a solution.


Do just that. And you will shine.

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Customer Service And Your Business

Friday, July 30th, 2010
Customer Service
by lunaweb

Customer Service And Your Business

Every business needs customers. If you can name a single business that does not deal with people at all, then I’d give you a million dollars for being the cleverest person on earth.

The success of your business usually depends on the number of customers you have. The more customers you have, the more your profits will be. It’s as simple as that. If that’s the case, then surely the most important thing to do is to gather customers as many customers as you can, right?

Mass Media Advertising to Attract Customers

But then, how do you attract customers? Attracting customers is a serious business, and some people even go so far as to hire other companies so that these companies can attract customers for them.

Enter the advertising companies. If you want your business to prosper, you’ll probably have to spend a bit of money in advertising. You’ll probably have to pay for billboards, for ads in the newspaper, for ads in the magazines, for ads in the radio, and even for ads in television.

However, which one of these is the most effective? Is it the television or the radio? Maybe the billboards are the most effective means of advertising?

The answer is – none of these!

Grapevine Advertising

Contrary to popular belief, it isn’t advertising through the traditional mass media that makes a business famous. I have to admit that it does help a lot in getting customers, but it is not nearly enough.

The best type of advertising is done through the grapevine. What’s the grapevine, you ask? Simple… rumors! Gossiping has been around since time immemorial. And there’s no doubt that “Ye Olde Tavern” became popular only when people started talking about it.

The question is, how do you get people to talk about your business? For one thing, you’ve got to have the best merchandise for miles around. However, that’s a bit unrealistic, don’t you think?

There’s only one best baker, there’s only one best lawyer, and there’s only one best painter. And if people valued only quality, then only the “Bests” in the world would have food on their tables, and the rest of us… well… we’ll probably be eating salt.

Good Customer Service is Good Business Practice

The truth is, you can attract customers by simply being nice to them. The best businesses always pair “quality goods” with “quality service”. This is actually where customer service comes in. When a customer enters the doors of your humble business establishment, he will be faced with either a customer service agent or a regular employee acting in the stead of a customer service agent.

If the customer has some questions, some problems, or some complaints, he’ll have to go straight to your customer service agent. There, his problems will be resolved and his questions will be answered. It depends upon your agent whether your customer will go home smiling or frowning.

Now, this is the crucial part. If the person is satisfied, chances are, he’ll tell all his friends and family that he went to this nice little establishment with a super friendly staff. If the customer was somehow dissatisfied with your customer service agent, then he’ll probably spew venomous comments about your establishment and advise people not to go there because they might meet the apathetic, rude, ill-mannered customer service agent. And so it goes… the customer’s friends, family, and even his acquaintances would steer clear of your place.

Just remember, bad publicity is never good. That kind of stuff works only in showbiz. If you want your business to be successful, make sure that your customer service is excellent. Just remember, once you satisfy your customers, they’ll start filling your purse.

Steven Taylor is a Marketing Consultant to http://www.Retronix.com – one of the most innovative and effective electronics services suppliers to the electronics & semiconductor industries. Services include BGA Rework.

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Customer Service ? Tips for Successful Business

Wednesday, July 28th, 2010
Customer Service
by Laughing Squid

Customer Service ? Tips for Successful Business

One of the most important aspects of running a successful business is customer service. In the business world, you will be competing with possibly hundreds of other companies online or just in your community. Each of your company’s products may have similar offers and the price may also be the same. There may be products that are cheaper in your shop but there are also products that are cheaper in your competitor’s shop. With such tough competition, it all boils down to customer service. This is the hidden aspect of the business that cannot be easily understood or copied from any other company.

So how do you provide excellent customer service? There is no specific answer to that question. There are a lot of factors that you may have to consider before you can actually proclaim that your company provides good customer service. It is a bigger challenge to give the best response to your customer especially when the customer is irritated. But they have all the right to complain and protest if your service and products are not up to their expectations.

To run a business along with good customer service involves establishing an after sales support. Your relationship with the customer does not end after a sale transaction is completed. The goods that they buy will tell them who you are. We are not talking about warranties here. We already know that they can just change that if there is a manufacturing defect in the product. A good after sales support is not only changing defective items but offering repairs when the product crosses the warranty period. That could be a drag since you need to train and update your employees with handling such issues, but it is really worth it when people know that you are helping them with any problems they have with the product they bought from you.

Good customer service traits should also start even before the sale. The customer is already interested in the services or products that you offer but there are lots of brands to choose from. A good business will not only get the customer what they want, but will also try to recommend good products for them. This is a very delicate issue since you do not want to offend the customer’s right to chose. They might perceive that you think they do not know what they are purchasing. To prevent this, your employees should know the pros and cons of each product. If they know these things, they will have the confidence to recommend and talk to the customers. It is a great connection that will create loyalty and confidence among your customers to buy from you again and again.

Presale and after sale support are the two traits each business should have. There are companies that bank on this idea. Even though they may charge a little bit more, it is all worth it. People want products that have better support than cheap products that are easily broken and have no support available.

If you already have a business, better start educating your staff about this. A good reputation is hard to establish so patience and persistence is very important. Customer service cannot just be built overnight since it requires a radical transformation of how your service staff act and behave with the customers

Mansi Gupta Recommends that you visit Business Brokers for more information on Business Sales and For Sale By Owner.

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